The Advantage System is comprised of five processing modules which are fully integrated into a seamless unit:
- ELITE Order Processing Module
- Billing/Accounting Module
- Report Writer Module
- Dealer Solicitations Module
- Demographics Module
The Advantage modules are designed to support every aspect of your Yellow Pages order processing, giving you the flexibility and control over the data to increase efficiency and productivity. But most importantly, by enabling you to concentrate on what you do best - SELL - the system will help you grow your business. You may be able to reduce staff, as some of our clients have found.
Customized dealer solicitation programs, client billing and system reports are three enhanced functions of Advantage … we recognize that these routines are advertiser-specific and our approach is to tailor the system to fit your requirements.
The Advantage System offers:
- On-line access 24 hours a day, 7 days a week
- Multi-tasking
- Automatic report (dealer solicitations, billing, etc.) generation in your office
- Software support services
- Custom report design features
- Flexible data sorting to build custom databases
- System maintenance and meticulous back-up controls
- Monthly Rate & Data updates with Special Pricing
- Integration of demographic data
- Up to 4 days of initial training at your location
- On-line Help Screens and a Toll Free Help Line
There is a variety of demographic information available from the system including MSA, DMA and ADI data, population, race, income, household demographics, hometown books, etc. and zip code to directory files with percent inclusion. We subscribe to Sales Evaluation Associates (SEA), Inc., the leading Yellow Pages demographic data resource firm (SEA-rch data). In concert with SEA, Inc., we can act as a demographic information "clearing house" for Advantage clients.
We provide radius studies as part of the Advantage System package. Customized report requests that go beyond the scope of the basic Demographics Module can certainly be accommodated, but these will be billed additionally (on a quoted basis).
More and more advertisers want to use the internet as a means to review their current Yellow Pages advertising, consider recommendations, make decisions and/or request additional information from their agencies to make a decision about a Yellow Pages ad placement. We have developed a number of web sites for our clients where orders are "fed" from the Advantage database to the front-end web application in an easy to review format allowing dealers/franchisees to view standing advertising, consider recommendations made by the CMR, and ultimately make ad placement decisions on-line for directories that are approaching their close dates. The Advantage System fully supports these front-end web applications. Whether we build the site or you do, data can be shared depending on the format required. Down the road, we see a time when these web applications will evolve into true on-line order systems where the clients' decisions will automatically affect the order system with little or no intervention by the CMR. Technology will really be driving the business!
The Advantage System and American Directory Systems (ADS) successfully tested and were recently approved by SBC Smart Yellow Pages to begin transmitting "live" artwork via the ELITE Graphics module (Click Here to see the latest YPA The Insider's Digest announcement). Advantage and ADS are the first vendor systems/services to accomplish this in the industry, and we will continue to test with all publishers who are supporting, or are planning to support ELITE Graphics.
